This newspaper ad was published for the News Sun and other local papers in August 2016. For the design, I was given the images to be featured in separate pieces. The cars were one image with the pretty gradient background and the “Take the Wheel to Help Your School” was a just square jpeg with a navy blue background. Max Platt wanted the fundraising information prominently shown and the dealership information across the bottom. I wanted the ad to flow together, so I took the color scheme from the car image and blended it into a gradient that flowed seamlessly from the “Take the Wheel” jpeg all the way to the bottom. This ties the ad together, making it completely cohesive.
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