Innovation in Motion Rebrand

Innovation in Motion is a company founded under Vestil Manufacturing that helps provide equipment to people with disabilities. In 2021, IIM stopped selling Magic Mobility power chairs and started focusing on selling orthopedic equipment by the Italian brand Ormesa only. Ormesa recently rebranded, so it was time for Innovation in Motion to rebrand as well. I gave Innovation in Motion a cohesive look using Ormesa’s brand standards as a heavy influence.

Above are the colors used in Innovation in Motion’s branding. IIM blue is a RGB color, so for print, I converted it to CMYK and set it as a standard color. The green above matches some of the Ormesa product line and is used mainly for Ormesa Grillo literature, even though it can be found in other places depending on application.

Main font used in rebrand: Poppins

Before/After Rebrand example

New Flyers 2023

For 2023, in-person trade shows are finally back, and new literature was needed. The top three products received a complete 11×17 brochure, and the lower-selling products are one-page flyers.